Online Publishing Consulting
As Editor and Publisher at PlacesAroundFlorida.com, I have become an expert on online publishing. I have also worked with newspaper and magazine publishers such as Primedia, E.W. Scripps and various DotComs.
I can offer expertise on digital workflow efficiency and getting your content online in a streamlined method.
Areas of Expertise
Content Management
Wordpress, Joomla, Sharepoint and other content management systems can be a useful tool in online publishing environments. They all have their strengths and weaknesses and I can help you evaluate what's best for you. I can support your team with services ranging from training to implementation.
Banner Ad Serving
Ad sales need to be supported by a flexible ad serving program to allow an advertiser the ability to track and update ads based on real world needs. I can help with everything from training to strategic planning.
Landing Page Assessment
Your homepage and other landing pages and can make or break your introduction to potential readers. I can analyze your data and make suggestions for keeping people on your site.
Vertical Content Planning
Proper navigation and site structure allow readers to find and share content resulting in better engagement. Have me review your content structure and I'll offer suggestions and analysis.
IT Related Issues and Vendor Evaluation
Good content is just the beginning of a successful online publishing venture. IT issues can cripple even the best website. I can review hosting and software development providers to ensure they're using best practices and methodology.
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